Audi at CeBIT showing The New A3 And Connectivity Technology
After the unveiling of its latest 2013 A3’s stunning interior at the recent Consumer Electronics Show in Las Vegas, Audi has declared its presence at this year’s CeBIT in Hanover, Germany.
Audi is represented at CeBIT for the first time with a dedicated exhibition stand. Appearing at the world’s biggest trade fair for information technology under the “Audi connect” banner, the brand presented its current and future solutions for mobile IT applications. One highlight is the next generation of the Audi A3 – the first model from the carmaker that uses the modular infotainment platform. With the Audi Urban Future Initiative, the carmaker is also presenting concepts for individual mobility in the city of the future.
At the start of the year, Audi documented its leading role in automotive infotainment at the Consumer Electronics Show (CES) in Las Vegas. At CeBIT, the brand with the four rings is presenting its innovations to the European public.
Axel Strotbek, Board Member for Finance and Organization at AUDI AG, will present the opening remarks on March 8 at the “automotiveDay” event associated with the trade fair, and will describe the company’s infotainment and IT strategy.
The name “Audi Connect” describes the fully networked mobility of Audi–that is, the networking of Audi models with the Internet, with the surrounding infrastructure, and with other vehicles.
The new A3, meanwhile, will be the first model from Audi to feature the automaker’s latest modular infotainment platform. The platform will allow Audi to introduce new hardware and software components to cars in shorter development cycles.
The Audi Urban Future Initiative is also being presented at CeBIT as part of the new Urban Solutions exhibitor area. Five international concepts are being presented that deal with future urban challenges and trends surrounding the theme of megacities and mobility. They were presented previously as part of the first Audi Urban Future Award. With the second Audi Urban Future Award in 2012, Audi will once again enter into dialog on the issue of “The City and Mobility of Tomorrow,” and will be promoting interdisciplinary interaction.
