Mazda 2011 BT-50 Pickup is Looking Good
Posted in Mazda
Dubbed as the Active Lifestyle Vehicle, the Mazda 2011 BT-50 Pickup is currently making waves at the Australian International Motor Show. This has turned over a new leaf for Mazda as they try to make a new direction in the utility market as the new BT-50 is intended to further extend the appeal of a utility vehicle from traditional business users to a wide range of clients including families.
Mazda 2011 BT-50 Pickup is designed to be a Sophisticated Beast. Ryo Yanagisawa, chief designer of the all-new BT-50, explains:
Mazda’s brand message is Zoom-Zoom, which refers to the emotion of motion first experienced as a child. With the All-New BT-50, we aimed to express this emotion through the design, and we drew a lot of inspiration from various “movements” in the world around us. For example, we had a photograph of a lion. He looked like a magnificent predator with his muscles all bunching up as though he was about to pounce on his prey. His sinews were stretched taut ready to strike, and his mane framed a sharp, masculine countenance that seemed to say, ‘I am the proud king of the beasts!’ In profile, that lion appeared to be both intelligent and powerful. I really wanted the design of the truck to project that kind of image. This kind of inspiration was the basis of the emotional design that we worked so hard to achieve with the all-new BT-50.
More features of the Mazda 2011 BT-50 Pickup after the jump.




